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Founded in 2004, Umbria, Inc. was a Colorado-based market intelligence company that provided a wide range of social and consumer generated media research services and products. The company offered competitive intelligence, marketing effectiveness, product development, tracking trends, and technology services, as well as analysis of online communities, such as blogs, message boards, social networks, and product review sites.

Umbria also offered its "Umbria Connect" service, which provided monthly lists of bloggers by gender and age. In addition, the company provided data covering insights into brands, markets, consumers, and trends. It served the apparel, consumer electronics, consumer packaged goods, grocery, retail, healthcare, retail, financial services, media, entertainment, environmental, automotive, technology, and telecommunications industries.

In 2008, Umbria was acquired by J.D Power and Associates Inc. (