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Umbria is a marketing intelligence company that analyzes social media—including blogs, message boards, Usenet, and product review sites. Umbria delivers not just data, but insights into brands, markets, consumers and trends.
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HEAVY WEATHER AHEAD: AIRLINE SATISFACTION REPORT
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For the first time, J.D. Power and Associates Web Intelligence Research has supplemented the 2008 North America Airline Satisfaction StudySM with analysis of consumer-generated online conversations regarding airline-related issues. Analysis of online conversation between November 2007 and April 2008 finds that nearly 60 percent of consumer sentiment around the airline industry is negative. One of the primary drivers of these negative sentiments is related to flight cancellations. However, those airlines that proactively inform customers about the reasons for flight delays and other problems tend to generate more positive online consumer sentiment. » Read more
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2008 RETAIL BANKING
SATISFACTION STUDYSM
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A new dimension of J.D. Power and Associates 2008 Retail Banking Satisfaction Study is analysis of consumer-generated online conversations regarding retail banking-related issues conducted by J.D. Power and Associates’ Web Intelligence Research, powered by Umbria. While banks are a relatively frequent topic of conversation among the online consumer community, most of the conversation revolves around consumers’ daily activities regarding banking rather than national issues such as sub-prime lending. » View the ratings
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MISSED THE MEDIA WEBINAR?
CATCH IT IN RERUNS...
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With the countdown to digital broadcasting, with a final cutover date in February 2009, the convergence of TV and Internet is becoming a reality. If you missed the webinar on "Media Convergence," you can still catch a rerun. In this webinar, we discussed topics such as: What are the profiles of the consumer personas using online media and how have they changed over the past year? What are the barriers to moving to online programming? How do internet users feel about online advertising?
To download the slide deck or watch the replay » Click here |
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MISSED THE AUGUST 14 WEBINAR?
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Learn how insurance and financial institutions are leveraging Social Media Analysis to learn not only what consumers are saying about their brand and products but who is doing the talking. This webinar introduced attendees to the latest developments in Social Media Analysis, using case studies to illustrate how companies are tapping into an enormous pool of unbiased opinion to inform product development, refine messaging, measure the effectiveness of marketing campaigns, and gain competitive intelligence. Contact info@umbrialistens.com for a link to the archived version.
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MINING THE BLOGOSPHERE
TO CRAFT A REPUTATION |
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Find out how four lively bloggers boosted a company's bottom line. Branding vendor Brains on Fire turned to Umbria to analyze conversations around a topic and found a demographic that was more active in the blogosphere on the topic than expected.
» Read more
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